By Jaime Heenan
Many people have an opinion of Starbucks. Whether it’s positive, negative, or simply “wow-these-kitty-corner-Starbucks-are-convenient,” today we commend them for taking a step in the right direction: making one of their main roasts Fair Trade certified.
You may remember (or not) their Fair Trade certified brand, Café Estima. Hard to find and with staff reluctant to brew, this coffee was available only at select locations, and then exclusively online — frustrating for customers who want to support Fair Trade. The good news is the new Italian roast will be readily available. Multi-region and dark, you can purchase this coffee in all Starbucks locations, online, and possibly in grocery stores. Their Café Estima line, however, is discontinued altogether, so the Italian roast is the only Fair Trade coffee Starbucks will serve. Although not as forward as the Starbucks in the UK and Ireland, which are entirely Fair Trade down to the espresso, it is an encouraging step.