James Milligan is the owner of Social Conscience Fair Trade Sports Balls. The Vancouver-based company has been responsible for the promotion and sales of Fair Trade sports balls throughout the Vancouver area as well as across Canada. The company will also have a table at the upcoming KidSport Fair Trade Soccer Match and donate soccer balls to the match. It’s all happening this coming August 28th (read more about the event).
I contacted James recently to learn more about his work with Social Conscience.
B: What is Social Conscience about?
J: Social Conscience is really about empowering people in the fight against poverty, both locally and globally. Locally, fair trade soccer balls and other sports balls like volleyballs and basketballs, empower people through their choices in the products they buy which in turn will help families in Pakistan raise their standard of living. Globally, the fair trade premium on each ball goes directly to the employee’s fund. This empowers workers against poverty by giving them access to various social programs like basic health care and education. So by simply choosing a different brand of a product we may already buy, we can have a greater impact on the lives of others and engage in the fight against poverty.